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外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

作者:中道外贸笔记

一、感恩节祝愿邮件

二、圣诞和新年祝愿邮件

三、客户生日祝愿邮件

四、公司周年庆:感恩客户与赠礼!

五、斋月祝愿邮件

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

一、感恩节祝愿邮件

1、感恩节祝愿一

Dear Xxx,

Wishing you have the most beautiful Thanksgiving day there~

On behalf of all of us at XXX Co., Ltd., I wish you a lovely Thanksgiving and a joyous holiday season.

In this time of gratitude, I want to express my appreciation to you. Working with you over the past two years has been an amazing opportunity. appreciate your high standards, persistence, and a fine sense of humor. (可以通过具体的事件和细节来赞美客户,或者感谢客户对我的关照)

For our company, we are thanking you for being part of our growing business. We value your patronage and appreciate your confidence in us. Counting you among our customers is something for which we are especially grateful.

Again, Happy Thanksgiving and enjoy it!

Wish you all happiness, health and prosperity!

Yours sincerely,

Xxx

2、感恩节祝愿二

可以根据实际情况赞美一下客户,或者感谢他具体的事情.

Dear Xxx,

Wishing you have the most beautiful days there~

Actually , you are such a gentleman that I have never met, (或赞美其他的符合事实的,不太符合事实的最好加一个表情包) Thanksgiving Day is a great time to express our appreciation and greetings to you which are all straight from our hearts.

Thank you very much for your persistent trust and support. We’re ready to sincerely cooperate with you for a glorious future.

Meanwhile, best wishes for you and your loved ones.May all of you be blessed with joy and health. We are always here for you.

All the blessings to you and yours.

Yours Cordially,

Xxx

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

(小知识,感恩节的由来)

二、圣诞和新年祝愿邮件

1、世界各国圣诞节和新年放假时间

注意:穆斯林国家是不过圣诞节的,因为圣诞节是基督教的节日。虽然是同源的宗教,但是不一样。圣诞节也叫做耶诞节。最末页有穆斯林具体的国家。只要祝其节日和新年快乐即可。其实每个国家都有一些穆斯林和其他的宗教信仰者,但是全球的地球村和统一化,节日往往变成了一种祝愿和文化,一般的人都不至于反对,主要是我们需要真诚的表达,节日的祝愿,这才是重点。 个人认为过多的避讳是没有必要的。

世界各国圣诞节和新年放假时间表
欧洲 英国: 12月23日到1月7日(包含东正教圣诞节)
法国: 12月23号到1月5号
德国: 12月22号到1月6号
西班牙: 12月24号到1月7号
意大利: 12月18号到1月4号
葡萄牙: 12月24日到1月5日
瑞士: 12月24号到1月4号
瑞典: 12月23号到1月9日
荷兰: 12月24日到1月6日
丹麦: 12月22日到1月2日
芬兰: 12月24日到1月6日
奥地利: 12月22号到1月6号
爱尔兰: 12月22日到1月5日
波兰: 12月24日到1月4日
捷克: 12月21日到1月5日
斯洛伐克: 12月22日到1月6日
挪威: 12月22日到1月5日
俄罗斯: 1月1日到1月9日(信奉东正教)
希腊: 12月24日到1月6日
美洲 美国: 12月22日到1月7日(包含东正教圣诞节)
加拿大: 12月24日到1月4日
墨西哥: 12月22日到1月5日
巴拿马: 12月23日到1月9日
古巴: 12月25日到1月6日
牙买加: 12月24日到1月2日
波多黎各: 12月24日到1月6日
巴西: 12月24日到1月3日
智利: 12月25日到1月4日
秘鲁: 12月24日到1月6日
阿根廷: 12月25日到1月2日
哥伦比亚: 12月24日到1月7日
亚非 新加坡: 12月24日到1月2日
马来西亚: 12月24日到1月2日
泰国: 12月24日到1月2日
菲律宾: 12月24日到1月2日
越南: 12月24日到1月5日
韩国 12月24日到1月2日
日本: 12月23日到1月3日
孟加拉: 12月24日到1月2日
印度: 12月23日到1月2日
巴基斯坦: 12月24日到1月2日
阿拉伯: 12月28日到1月2日(圣诞节非法定节日也非公众节日)
南非: 12月24日到1月2日
毛里求斯: 12月25日到1月2日
埃及: 1月1日到1月7日(科普特圣诞节 )
大洋洲 新西兰: 12月24日到1月2日

以下为穆斯林国家:

所有阿拉伯国家(22个):

1)亚洲:科威特、伊拉克、叙利亚、黎巴嫩、巴勒斯坦、约旦、沙特阿拉伯、也门、阿曼、阿联酋、卡塔尔、巴林。 非洲:埃及、苏丹、利比亚、突尼斯、阿尔及利亚、摩洛哥、西撒哈拉、毛里塔尼亚、索马里、吉布提。

2)非阿拉伯国家: 西非:塞内加尔、冈比亚、几内亚、塞拉利昂、马里、尼日尔和尼日利亚。

3)中非:乍得。 南部非洲岛国:科摩罗。

4)欧洲:波黑和阿尔巴尼亚。

5)西亚:土耳其、阿塞拜疆、伊朗和阿富汗。

6)中亚五国:哈萨克斯坦、乌兹别克斯坦、土库曼斯坦、吉尔吉斯斯坦、塔吉克斯坦。

7)南亚:巴基斯坦、孟加拉国和马尔代夫。 东南亚:印度尼西亚、马来西亚和文莱。

共计48个国家,集中分布于亚洲西部和非洲北部(阿拉伯国家、中西非、中西亚和巴基斯坦连成一片)。其中黎巴嫩、乍得、尼日利亚、波黑和马来西亚只有约一半的人信仰伊斯兰教。

还有一些国家——西非:几内亚比绍、科特迪瓦(象牙海岸)、布基纳法索(上沃尔特)、多哥、贝宁,中非:喀麦隆、加蓬,东非:乌干达,南部非洲的莫桑比克和南美洲的苏里南参加了伊斯兰会议组织,但其人口中信仰伊斯兰教的不占多数甚至极少,不象上述国家那样名符其实。

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

(圣诞节的由来)

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

(元旦的由来)

2、圣诞和新年祝愿一:感恩+回馈+赠礼

注意:中东国家(穆斯林)是不过圣诞节、复活节的,只要祝他新年快乐就好了.

Dear Xxx,

Wish you have a nice day and everything goes well.

Today our company had a meeting about our VIP regular customers in the past XX years, I am very glad to inform you that you were one of them.

Every one of our staff is so much grateful for your persistent support. The purpose our company held this meeting is to giving back to our VIP regular customers who supported us in our most difficult time and special time in 2020, your help would be memorized and recorded in our company history events.

As per our company record, you have placed US$XXX totally to our company in the past XX years, after our discussion and decision. Our company would love to “feedback”you US$XXX which can be deducted from 10 of your future orders when each of your orders reaches US$XXX. We know it is not a very big “giving back”but we believe in sincerity and to deliver every of your orders safely and you are always pleased which is more important for us. (回馈并绑定客户的长期订单, 金额自定)

We are so honored to present you with a souvenir from our company. (with DHL tracking number: XXXX)

(最好送公司定制的礼品,也就是产品上面有公司的logo,比如说一个可以买比较质量比较好保温杯,一个背包,如果印上我们的logo(有很多方法),就是最普通最实用的往往更好。另外就是可以送家人和小孩。)

A thousand thank-you to you again for your trust, and we are always here for you!

Best regards,

Yours Xxx.

3、圣诞和新年祝愿二:感恩+回馈+赠礼

Dear Mr. Xxx,

How are you?

Wishing you have the most beautiful days there~

It’s the coming Xmas and the new year 2021 in America, but I would like to “borrow ” it and take this opportunity to express my gratitude to you, my friend.

Thank you very much for your persistent trust and support in the past. We’re ready to sincerely cooperate with you for a glorious future.

We are so honored to present you with a souvenir from our company. (with DHL tracking number: XXXX)

Wish your business be more and more prosperous! Meanwhile, best wishes for you and your loved ones. May all of you be blessed with joy and health. We are always here for you.

All the blessings to you and yours in this great holiday season~

Yours Cordially,

Xxx

4、圣诞和新年祝愿三:感恩+回馈+赠礼 —— 已合作的客户

(Hello), (My) Dear (Mr.) Xxx, (Dear 必须有,这种情况下,Hello 是打招呼的意思,Dear Xxx才是称呼~)

Wishing you have the most beautiful days there~ my friend,

We're delighted to tell you that you have been our customer for XX years! Thank you for being a part of our family. We are very grateful for your continued patronage and always treasure loyal customers like you. Let me take this opportunity to thank you for

choosing we XXX (公司名). We are so proud to have satisfied clients like you and look

forward to many years of working together. ~@^_^@~ (合作客户)

At the special time of coming Xmas and the new year 2021. We are so honored to present you with a souvenir from our company. (with DHL tracking number: XXXX) (未合作客户可以也不写这一段)

Take care in this special pandemic period & all the blessings to you and yours.

With heart.

Yours Cordially,

Xxx

5、圣诞和新年祝愿四:感恩+回馈+赠礼 —— 还未合作的客户

Dear Xxx,

Wishing you have the most beautiful days there~ my friend, ^_^

Your inquiry and taking the time to consider our products and service are very much appreciated.

I regret that we were not able to meet your current needs.You can just drop me a call or SMS me if your situation changes at any point in the future or if you have any questions. Please allow me to keep in touch with any updates. I hope that we will be able to do business together at some point in the near future.

At the special time of coming Xmas and the new year 2021. I am so honored to present you with a coupon, especially from our company.

I really want to make friends with you or a consultant of XXX product rather than only do one order with you, I fully understand and happy that you may find your solution, and I believe there are some risks in the business that you may not know. I am very willing to help you with our staff’s rich experience and professionalism, at least I will ensure that you will not lose money. We can share and analyze the market together, so that we can also have a good exchange of market info, product info and trends as friends. Haha~

Take care in this special pandemic period & all the blessings to you and yours. ~ (^_^)∠※

With heart.

Yours Cordially,

Xxx

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

coupon

6、新年祝愿一:感恩和回馈

新年祝愿1:在新年临近时,表达一年来对客户支持的感谢, 明年将继续努力, 祝福对方新年快乐。

Dear Xxx,

Wishing you have the most beautiful days there~ my friend,

As this year draws to a close, we would like to wish you a Happy New Year and thank you for your patronage over the years. Our company would not have been this successful had it not been for the support that we have been provided with by you.

Throughout the whole year of 2017, you maintained your faith in us for which we are very grateful. As gratitude for your loyalty, we would like to offer you a 10% discount for the next order. This is our way of showing you that your support means the world to us.

We anticipate that the upcoming year will bring with it more in terms of mutual success. We will do our best to keep our service standards high in the next fiscal year. We wish you peace, happiness, and abundant good health in the new year.

As always, we value your feedback. Please feel free to contact us at any time.

All the blessings to you and yours.

Yours Cordially,

Xxx

7、新年祝愿二

正值新年之际, 给客户发去了祝福邮件, 感谢对方一直以来的合作。不用照抄,可以加入一些合作的感动瞬间和细节。

Dear Xxx,

How are you there?

The festive season offers us a special opportunity to extend our personal thanks to our friends, and our very best wishes for the future.

Thank you for your interest in our products and support to us in the past, and we expect your support in the future as well. We'd love to offer you good products and service always.

May your New Year be filled with special moments, warmth, peace and happiness, the joy of covered ones near, and please allow me to convey our best wishes to you and your lovely family.

May you travel safely over this busy festive season and come back refreshed for a successful year.

Thanks & Best regards,

Sincerely yours,

Xxx

8、关于圣诞、新年祝愿邮件和视频

定制型祝愿邮件 —— 《回感祝公式》:

回顾过往 + 感恩现在 + 祝愿将来。(过去 + 现在 + 将来)

针对不同类型的客户或老客户,我们可以对祝愿的邮件进行一些调整:

Hello,(My) Dear (Mr.) Xxx,

Wishing you have the best days there in this beautiful season~

Time flies! We have knowneach other for X years(months) since XXX. You have given us the greatest support in our XXX business as always. We are lucky enough that God brought you to us, I have learned a lot from you, (上面也可以说一些客户给我们的具体支持和帮助!)

I am extremely grateful for your favor in my deep heart, only with your support, I can survive in this hard time on our planet!We have experienced constant lockdowns, but we always believed that we were going to have the day of freedom against covid-19! ; )

In the coming year 2022, we will surely continue to offer you the best level of our support, we will XXXXX (具体将给客户哪些支持?) and hope our friendship will last forever.

Please pass my best regards and wishes to your family and kids. May your Christmas be full of love, laughter, and wealth. And may the new year bring you peace and joy!

Please take care in this special pandemic period and we will stand together firmly to fight against it!

Merry Christmas & Happy New Year 2022! (Christmas 可以改为holidays.)

Yours faithfully,

Xxx

1)人情思维

利用节日祝贺和问候加上感恩、回馈就是最好的人情思维和跟进方式,没必要等到临时抱佛脚的一天。

2)特别关注

也可以特别的进行视频问候,电话问候,语音问候等方式。

3)于圣诞、新年视频祝愿

A: 视频一般是这样子的,先分镜头介绍自己,然后再和镜头祝福客户节日快乐话术可以参考这里面的。

B: 也可以加一些客户的图片和我们的图片图文混排,可以用剪映来操作。难度高一点的视频版的祝福也可以使用美图秀秀开美颜、剪映等软件制作 (也可以亲自出镜拍摄祝福、或者图文混排)~

C 抖音上面你搜索一下:圣诞祝福怎么拍摄?

然后就有很多教学视频了。然后你要把我们公司的集体照或者是集体的祝愿的拍摄的短视频剪辑进去就好了,音乐的话可以下载一个圣诞新年的音乐,抖音音频上可以搜索。

D: 视频的前面可以增加客户的名字,以显示特别的关注,而不是共用的模版。

E: 圣诞新节祝愿视频参考附件。

9、可画设计—— 圣诞、新年贺卡

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

可画设计

三、客户生日祝愿

1、为什么要客户生日祝愿?

1.1 最重要的日子莫过于客户的生日,代表我们心中有客户,客户需要这样深度情感链接!—— “客户的社交需求”

1.2 关心至上!—— 把客户的心关起来!他就跑不掉了!

1.3 真诚的关心 = 祝愿的语言 + 实际的行动!

1.4 可以延伸到客户家人、小孩的身上,也同样有效,这取决于客户的等级和重要性。业务管理者可以做一些顶层设计。

1.5 邮件可以提前一周发,生日贺卡,生日视频祝福可以提前一天左右发到客户的邮箱、即时聊天工具等。(使用讯飞输入法、VUE Vlog、剪映等App均可进行简单制作和拍摄,结合客户照片,生日祝福,感恩话术可以参考HAPPS原则。对客户的支持过程和细节进行描述!—— 也是可以参考《公司周年庆:感恩客户与赠礼!》)

2、如何知道客户的生日?

2.1 社交媒体:Skype、Facebook、Linkedin、护照上带有生日等信息;

2.2 关注客户的社交时间线可以进行确认。

2.3 VIP客户信息表:为了提供更好的服务,公司为VIP客户提供纪念品,类似于《公司周年庆:感恩客户与赠礼!》的话术,可以参考;对不同的类型的客户进行不同的设计,做好顶层设计!如果是只业务去用的话,执行不容易到位!

2.4 一定的相互了解后:问客户作为朋友,我还不知道你的生日;(以调侃的方式)

2.5 随时问问:真的和客户成为很聊的来的朋友之后, 直接问: As friends, may I know...

3、客户生日赠礼与祝愿一

Dear Xxx,

Wishing you have a most happy birthday there~my friend, ^_^

Please accept my warm gift on the occasion of your birthday. I know that a birthday when you turn is an important event in any person's life.

I hope this Pen Set will bring happiness and joy into your life. My gift conveys my heartiest greetings on this occasion and also expresses my wish that your life after is full of happiness and joyful events.

It has been sent out by DHL express with the tracking number XXXXXX. I hope you will like the little token of my friendship that I have chosen to express my gratitude for having a friend like you.

I wish you the best this year and every year of your life. ;)

Wish you all happiness, health and prosperity!

Yours faithfully,

Xxx

4、客户生日赠礼与祝愿二

Dear Xxx,

Wishing you the most wonderful day tomorrow there!~ (^_^)∠※

Today's' unusual day which belongs to you. With my congratulations and good wishes on your birthday. I prepared a small gift for you, it's a painted pottery pot I made myself in the pottery bar. It has been sent out by DHL express with the tracking No.. Please accept it, it's a token of our friendship.

Take care in this special pandemic period & all the blessings to you and yours.

Wish you all happiness, health and prosperity!

Sincerely yours,

Xxx

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

四、公司周年庆:感恩客户与赠礼!

1、问题案例: 想借公司周年活动做一次营销,可有合适的话术?

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

回复参考: 公司周年庆,给客户感谢和赠礼

1. 创造客情维护的场景!

2. 客户客观需求可能是多种多样,客户的主动需求都是一样的:需要一个专业、靠谱、服务好、信得过,可以放心交付,可以抱大腿的那个人!

3. 最好的客户关系就是:亦师亦友!而不是销售vs客户的关系。

4. 人情世故法:就是最强的销售技巧!也是销冠的共通点。

5. 顶层设计:公司一定要做共创设计,让业务可以有系统的发力点哦。

Dear Xxx,

Wishing you have the most beautiful days there!

We would like to sincerely thank our regularVIP (SVIP) clients who have been associated with us from the time when we started our venture of manufacturing XXX(产品1) and selling original XXX Accessories (产品2). (HAPPS原则之:感谢要具体)We are extremely glad to share that we have our 10th Anniversary next week. (情绪带动:销售在沟通中要用情绪主动带节奏:一个愉快和轻松的沟通氛围,有助于破冰。)I am very grateful to you for your constant support and I have grown and learnt much from you. ; ) (此处可以稍提一下客户的关照、支持和帮助的过程或者细节,并稍加对客户的赞美。) A thousand thank-yous in advance.

Yes! (循序渐进原则:大客户和严谨的客户慎用,否则可能会认为我们不专业!根据客户的性格和喜欢的风格来作一定的调整。)

We completed a decade of a successful run as a leading wholesaler of XXX Accessories and XXX in the whole of China market. On the 21st of Nov 2021, we will celebrate our anniversary.

(或可邀请客户来中国参观,或可邀请客户录制祝福视频,或者分享一些图片,图文并茂是一个好选择!)

On this occasion, we have decided to gift all our VIP clients, a free Apple Airpods. (人情思维:就是销售技巧中的王炸,同样适用于开发客户,配合寄样等。赠礼选什么?价值转移和链接法: 可选赠送给伴侣、小孩、家人的礼品,昂贵的产品可使用国外亚马逊直接买。礼品要写For gift only, 价值合理的写低一点,各国不同政策,可能会需要客户付税清关。)Please accept this as a token of appreciation from our Company. We would like to share our happiness with all our clients and this gift is a small gesture in this direction. (动机合理化,避免客户尴尬。)

We hope to keep the wonderful collaboration in future too and expect to havethe opportunity to have many more milestones as such in our journey.

Taking care in this special pandemic period and all the blessings to you and yours. (有爱的精神:良好的祝愿结尾)

Very truly yours,

Xxx

备注:

1. 针对不同的客户,设计不同的活动和优惠券,给出不同的优惠卷。可以设计一个大的优惠券,绑定到客户后期的几个订单。(共赢思维)或者客户的订单金额达到多少?(类似于返点)这样就可以获得一客一策的优惠活动,有机结合采购、各种节日问候开发跟进,同时这也是一个很好的客情维护和跟进客户的机会。(客户类型有:已合作的客户,未合作的客户,刚合作的客户。)

2. 如果这个优惠券可以做海报(结合销售三要素:价格、品质、服务,可以提升品质,服务,样品折扣,限期免费打样,客户升级服务方案),把这个周年庆回馈客户的元素加进去, 仪式感和师出有名很重要,杀伤力会更大一些。针对不同的客户做一些调整就好了。

3. 客户心理学:经典的马斯洛心理需求层次理论。

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

(马斯洛心理需求层次理论 —— 激发客户的:归属和情感需求+被尊重的)

五、斋月祝愿邮件

1、外斋月节快结束了,客户主动说起的时候,我们应该如何问候比较好?

祝对方开斋节快乐, 并感谢对方的支持。

Dear Xxx,

Happy holiday there~

I wish you had a nice Eid, which is really a good time during the ages with better reflection. May this auspicious occasion bring a lot of happiness, joy, peace, and prosperity to you and your family.

The growth we've experienced over the years is because of customers like you, who faithfully support our business. Make sure to go home and spend quality time with your family and friends. Rest well because you deserve it.

Thanks again for being our valued customers. Eid Mubarak!

Wish you all happiness, health and prosperity, all the blessings to you and yours!

And we are always here for you. ; )

Yours faithfully,

Xxx

外贸基操之:节日感恩篇4——《感恩邮件系列》(全面深度解析)

(开斋节的由来)